How to Grow Your Commercial Business with EV Charge Points
Electric vehicle sales in Australia breached the 20,000 mark in 2021. If that doesn’t seem like a lot, consider the fact that less than 7,000 electric vehicles were sold in 2020. In short, the electric vehicle revolution is here, and it’s here to stay.
This monumental increase in the sales of electric vehicles also opens up new opportunities for your business. As people increasingly turn to electric vehicles, they will also be looking for charging points when they go grocery shopping or to a mall a restaurant, or for any other purpose.
You can take advantage of this huge opportunity by providing high-quality electric vehicle charging infrastructure at your business premises. You already have the location, the only thing you need to add is charging infrastructure that will take up negligible space. It will not only help you attract new customers but will also set you up as an environmentally conscious business and that’s something consumers appreciate these days.
What Are EV Charge Points?
As the name implies, EV charge points are dedicated electrical chargers for charging electric vehicles. There are many different types of EV chargers including:
Level 1 — These are capable of delivering 10 to 15 Amps and are typically meant for home use. These are capable of adding 10 to 20 km of range per hour plugged in.
Level 2 — These are capable of delivering up to 22 kW of power. They are typically installed in apartment complexes, shopping centres, hotels and other such places where the EV is going to be parked for a while. These can add around 40 to 100 km of range per hour plugged in.
Level 3 — This is a dedicated DC charger ranging in power from 25 kW to around 350 kW. These are used in commercial premises and are capable of adding around 150 km of range per hour plugged in at the lower end. At the higher end, these are capable of fully charging some vehicles in less than 20 minutes.
How Do EV Charge Points Work?
The operation of EV charge points is extremely simple. Most premises choose to get level 2 chargers as these offer the right balance for premises where the vehicle is expected to stay for a while.
Once the vehicle is plugged in, the onboard EV charger determines the AC charging capacity of the vehicle. Depending on the setup, the customer has the option to prepay or pay after charging is done. You may also choose a free charging option as a marketing tool.
Benefits of Adding Commercial EV Chargers to Your Business
It’s a given that most vehicles will be electric in the coming years. Many businesses are already planning for the future by installing smart charging stations at their premises to set them apart from the competition. Here are the major benefits of adding commercial EV chargers to your business:
- New revenue stream for your business
- Enhanced brand visibility
- Increase your revenue
- Make more sales
- Improved customer retention level
- Attract more customers
- Enhance customer loyalty
Adding commercial EV charging stations to your business is one of the quickest ways to add a new revenue stream. There is also research to suggest that EV charging stations are more profitable than gas stations. Adding chargers will also help you enhance your brand visibility — both online and offline.
You will also be able to attract more customers who might not have visited your business if there was no EV charge point. It will also help you in boosting customer loyalty as your business will be seen as future-ready and environmentally conscious which is a huge thing with consumers. Adding commercial chargers to your business will also result in more footfalls and more footfalls generally result in more sales.
In short, there are innumerable tangible as well as intangible benefits of adding EV charging infrastructure to your business. It will boost your business in the short term as well as in the long term.
How to Structure Your EV Charging Station Business
There are different ways to structure an EV charging station business depending on your goals. You can provide the chargers for free to attract EV owners and charge them only for the electricity. There is always the option of billing them for the use of chargers as many people love to have the means to charge their electric vehicle even when they have to pay for it.
There is also the option of making your EV chargers free. This makes for good marketing and will help you in enhancing your brand recognition. It will not only set you up as a business that cares about sustainability and the environment but will also help you attract a clientele that owns multiple vehicles, is in the top-earning bracket and is one of the most preferred customer segments.
Final Thoughts
The electric vehicle business is growing at a fast pace and a majority of the vehicles on the road are going to be electric, in the near future. While a majority of the vehicles are going to be charged at home, they will still need public charging infrastructure and that opens up an attractive business opportunity. By providing commercial EV chargers to your customers, you will not only open up a completely new revenue stream for your business but it will also set your business apart as an environmentally conscious organisation.
Buy Electric Vehicle Chargers at Get Electric
Get Electric is the premier provider of a variety of electric chargers – commercial & residential – at affordable prices. We offer a wide range of products with options for an embedded digital advertising system along with a fast EV charger. Our chargers are designed to withstand extreme environments and are made from industrial-grade components with a minimum service life of more than 15 years.
Please call us today on 1800 GET NOW to learn more about our EV charging and infrastructure solutions or leave an enquiry and we’ll get back to you within 24 hours.
